Essay 1 for Project 2

The six design elements are critical in a successful piece. Throughout the design I focused most of my attention on alignment. Almost every object, shape, or design is aligned with another in some way. For emphasis, the tag line, "this is your college" grabs the viewers eye first. In its dynamic form, it stands apart from the rest of the catalog design. From the critique I changed the text to be the same as the course catalog text, as two different fonts were unnecessary. Flow is implemented throughout the rapid fire of the photographs. After one views the tag line and course catalog, the photo's move your eye gradually down to theBCC logo in their downward diagonal form. Contrast is represented in the cover design between the solid spot color in the upper right hand corner to the empty space behind the tag line. Following the critique, so a vacuum was not created, subtle clouds were placed behind the tag line to soak up the white area. While this change was so small, it made a huge difference in the piece. Balance was created from the placement of theBCC logo and the course catalog text in opposite corners. Originally, in my thumbnails, the course catalog text was placed on the same side as the logo. Moving it to the opposite side definitely balanced the piece out.