Essay For Project 1

2) "Emphasis" is designed in a way that directs the viewers attention directly to it. It is set in a large, bold font that takes precedence over any other element on the page. The increasing to decreasing font size along with the all capital letters make the word stand out.
"Flow" in its curly font and wavy form throughout the center of the page defines it perfectly. In nature a stream flows under and through things, and in project one in moves swiftly under emphasis and continues out the other side.
"Repetition" does exactly what the word means. It is repeated many times in circle like form. It is also the element that points the viewers attention back to the focal point, so if the viewers wishes, he/she can view the piece again.
"Alignment" in my opinion is creatively done with the font and layout that is used. The word appears to be trying to collect itself in a line. The school house font represents that each letter is drawn in the same size.
"Contrast" is written half in white font and half in black font. This is the most extreme type of contrast in that white and black are complete opposites of each other. This defines the word perfectly.
"Balance" is typed with the same font and same value throughout the whole word. It is uniform. The principle also aids in balancing the design. As previously stated in the response to question one, while it is in the upper left hand corner, it counter balances contrast which is in the lower right hand corner.

Essay For Project 1

1) The design principle "emphasis" in project one creates a distinct focal point as its viewers attention is captured with the word's bold font and increasing font size. The capital letters in my opinion aid in making it the focal point. "Flow" which is overlapped by the focal point moves the viewers eyes to the upper right hand corner of the page. "Repetition" acts like a trampoline and rebounds the viewers eye back to the focal point. I feel that "alignment" is positioned perfectly in that it soaks up what would be empty space if it were positioned else where. It is not overpowering in that the font size is not overly large. Furthermore, the lowercase letters do not take away any attention from emphasis. "Balance" and "Contrast" stabilize the design and provide counter weights to each other. Once again the font size is not overpowering and they are set on the outside of the design which does not draw attention to them until after the rest of the design has been explored.
Overall, no tension is really created in the design. It is more of an elegant design that creates a somewhat relaxed mood. All the elements compliment each other nicely in their placement and design.

Second Round Thumbnail for Project 1

Second Round Thumbnails for Project 1

First Round Thumbnails for Project 1

Comprehensive for Project 1

Rough for Project 1