Essay For Project 1

1) The design principle "emphasis" in project one creates a distinct focal point as its viewers attention is captured with the word's bold font and increasing font size. The capital letters in my opinion aid in making it the focal point. "Flow" which is overlapped by the focal point moves the viewers eyes to the upper right hand corner of the page. "Repetition" acts like a trampoline and rebounds the viewers eye back to the focal point. I feel that "alignment" is positioned perfectly in that it soaks up what would be empty space if it were positioned else where. It is not overpowering in that the font size is not overly large. Furthermore, the lowercase letters do not take away any attention from emphasis. "Balance" and "Contrast" stabilize the design and provide counter weights to each other. Once again the font size is not overpowering and they are set on the outside of the design which does not draw attention to them until after the rest of the design has been explored.
Overall, no tension is really created in the design. It is more of an elegant design that creates a somewhat relaxed mood. All the elements compliment each other nicely in their placement and design.