2) "Emphasis" is designed in a way that directs the viewers attention directly to it. It is set in a large, bold font that takes precedence over any other element on the page. The increasing to decreasing font size along with the all capital letters make the word stand out.
"Flow" in its curly font and wavy form throughout the center of the page defines it perfectly. In nature a stream flows under and through things, and in project one in moves swiftly under emphasis and continues out the other side.
"Repetition" does exactly what the word means. It is repeated many times in circle like form. It is also the element that points the viewers attention back to the focal point, so if the viewers wishes, he/she can view the piece again.
"Alignment" in my opinion is creatively done with the font and layout that is used. The word appears to be trying to collect itself in a line. The school house font represents that each letter is drawn in the same size.
"Contrast" is written half in white font and half in black font. This is the most extreme type of contrast in that white and black are complete opposites of each other. This defines the word perfectly.
"Balance" is typed with the same font and same value throughout the whole word. It is uniform. The principle also aids in balancing the design. As previously stated in the response to question one, while it is in the upper left hand corner, it counter balances contrast which is in the lower right hand corner.
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